"Attempting" to explain the regression
So yes. Here we are with a regression table and not much else. So I'll attempt to translate it into simple english.
techlit:
For every 1 point increase in Technological Literacy, Intent will increase by 0.235.
Probably not surprising here, for those people who are the most comfortable with new technology are probably more at ease with (and hence more willing to adopt) new technology.
actuse:
For every 1 point increase in Actual Usage of GPRS, Intent will DEcrease by 0.414.
Seems strange at first until you consider that 3G currently seems to be only the better version of GPRS. User needs are probably well met enough (at present) by current GPRS speeds which are adequate for the download of materials like Ringtones and Wallpapers.
This suggests that in order to create new demand, service providers will probably have to create totally new behaviours. (This is substantiated by the fact that Singtel is pushing video calls while Starhub is pushing EPL action live on mobile phones. Nobody really knows where M1 is going at the moment :x)
Perceived Behavioural Control
Every 1 point increase in pbc will supposedly lead to a 0.862 increase in intent to adopt 3G services. The largest increase so far, pbc seems to be the factor with the most potential to affect adoption. However, increasing pbc isn't that easy. Factors like education and aggressive promotion will probably have to be considered.
Social Interactive
Every 1 point increase in SI will lead to a 0.339 DEcrease in intent. This suggests that people think 3G isn't a service meant to be used for interacting with others. Probably reasonable if you consider that people are always concerned about the "loss of human touch" when it comes to computers.
Last but Not Least: Perceived Difficulty of Learning
Surprisingly, a 1 point increase in pdl will lead to a 0.645 increase in intent. This means that the more difficult people think learning 3G is, the more they intend to adopt it. Don't ask me why, haven't a clue. Perhaps the prof will have some ideas on that when we meet tomorrow.
techlit:
For every 1 point increase in Technological Literacy, Intent will increase by 0.235.
Probably not surprising here, for those people who are the most comfortable with new technology are probably more at ease with (and hence more willing to adopt) new technology.
actuse:
For every 1 point increase in Actual Usage of GPRS, Intent will DEcrease by 0.414.
Seems strange at first until you consider that 3G currently seems to be only the better version of GPRS. User needs are probably well met enough (at present) by current GPRS speeds which are adequate for the download of materials like Ringtones and Wallpapers.
This suggests that in order to create new demand, service providers will probably have to create totally new behaviours. (This is substantiated by the fact that Singtel is pushing video calls while Starhub is pushing EPL action live on mobile phones. Nobody really knows where M1 is going at the moment :x)
Perceived Behavioural Control
Every 1 point increase in pbc will supposedly lead to a 0.862 increase in intent to adopt 3G services. The largest increase so far, pbc seems to be the factor with the most potential to affect adoption. However, increasing pbc isn't that easy. Factors like education and aggressive promotion will probably have to be considered.
Social Interactive
Every 1 point increase in SI will lead to a 0.339 DEcrease in intent. This suggests that people think 3G isn't a service meant to be used for interacting with others. Probably reasonable if you consider that people are always concerned about the "loss of human touch" when it comes to computers.
Last but Not Least: Perceived Difficulty of Learning
Surprisingly, a 1 point increase in pdl will lead to a 0.645 increase in intent. This means that the more difficult people think learning 3G is, the more they intend to adopt it. Don't ask me why, haven't a clue. Perhaps the prof will have some ideas on that when we meet tomorrow.
posted by ~Z~ | 6:30 AM
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