Back to the Experiment!
4 Groups to be surveyed
GPRS Users, GPRS Non-Users, 3G Users and Those who intend to adopt 3G.
Well these 4 groups are not mutually exclusive. However, I believe that 3G Users are in very short supply (for now at least). Hence any 3G user which I manage to snarewill proabably get thrown in the 3G user category irregardless of whether the user uses GPRS as well.
GPRS Non-users might or might not be difficult to find. This of course depends on the target market. In NTU, I believe it is highly likely that most students use or know how to use GPRS. Market conditions might differ. So, depending on what the survey responses look like, I'll probably have to group them differently (I have a feeling double counting isn't very good)
Spent part of the afternoon and some hours in the evening further modifying the survey questions from Hilda's work for usage. The problem being that 3G being a network and not a particular service can really be too general in the questions to ask about media content which users want. Seriously, its like what do you want on your computer now that we have broadband? The answer? Probably something like what we had with dial-up, just that faster and MAYBE cheaper. 3G gets the same thing. What can it offer that GPRS can't do right now?
Techies will know the answer, but I'm not really much of a technical person.
Well, I won't go so far as to say its comparing apples with oranges.
But perhaps its like comparing an orange with an apple that is shaped like an orange.
Anyway, more about the questions.
Asking non-users about their perception of 3G would probably be like asking blind men what an elephant looks like. One who touches the tusks would say that an elephant is hard and cold with a sharp and pointed end. Another who touches the trunk would say that its soft and rubbery and probably shaped like a hose. Yet another who gets to touch the tail would say that its small with whiskers at the end.
Similarly, depending on which service provider's advertising has been more successful, people might think that 3G is all about
a) Videoconferencing a la Singtel
b) Business and Data Transfer a la M1
c) EPL and other sports clips a la StarHub
The fact is, 3G is all that and more? So getting the questions structured to ask about user demand for content isn't all that easy. I'm doing my best all the same (which kinda explains why I'm still awake at this hour despite the horrendously long week)
GPRS Users, GPRS Non-Users, 3G Users and Those who intend to adopt 3G.
Well these 4 groups are not mutually exclusive. However, I believe that 3G Users are in very short supply (for now at least). Hence any 3G user which I manage to snarewill proabably get thrown in the 3G user category irregardless of whether the user uses GPRS as well.
GPRS Non-users might or might not be difficult to find. This of course depends on the target market. In NTU, I believe it is highly likely that most students use or know how to use GPRS. Market conditions might differ. So, depending on what the survey responses look like, I'll probably have to group them differently (I have a feeling double counting isn't very good)
Spent part of the afternoon and some hours in the evening further modifying the survey questions from Hilda's work for usage. The problem being that 3G being a network and not a particular service can really be too general in the questions to ask about media content which users want. Seriously, its like what do you want on your computer now that we have broadband? The answer? Probably something like what we had with dial-up, just that faster and MAYBE cheaper. 3G gets the same thing. What can it offer that GPRS can't do right now?
Techies will know the answer, but I'm not really much of a technical person.
Well, I won't go so far as to say its comparing apples with oranges.
But perhaps its like comparing an orange with an apple that is shaped like an orange.
Anyway, more about the questions.
Asking non-users about their perception of 3G would probably be like asking blind men what an elephant looks like. One who touches the tusks would say that an elephant is hard and cold with a sharp and pointed end. Another who touches the trunk would say that its soft and rubbery and probably shaped like a hose. Yet another who gets to touch the tail would say that its small with whiskers at the end.
Similarly, depending on which service provider's advertising has been more successful, people might think that 3G is all about
a) Videoconferencing a la Singtel
b) Business and Data Transfer a la M1
c) EPL and other sports clips a la StarHub
The fact is, 3G is all that and more? So getting the questions structured to ask about user demand for content isn't all that easy. I'm doing my best all the same (which kinda explains why I'm still awake at this hour despite the horrendously long week)
posted by ~Z~ | 3:00 PM
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