Lifestylers.. the main fountain of profits...

Characteristics of Lifestylers

1. Fulfil convenience needs
2. Partly overlap with early adopters
3. Phones to them are fashion accessories
4. Largely follow or imitate one or more early adopter segments

Issues to consider.

IF they partly overlap with early adopters and largely follow or imitate one or more early adopter segments, what makes them adopt it later as their needs are the same or even more?

I say even more because their characteristics are supposed to be an amalgamation of different early adopter segment needs and behavious. If you need A and do something, and you need B and do something, won't you do it even faster if you need both A and B?

Perhaps the the urgency isn't there, thats why although the needs exist, majority adopters are willing to wait before adopting MDS.

This also implies that one design cannot fit all lifestylers. ONE DESIGN CANNOT CAPTURE THE FULL MARKET! Which is probably why makers of mobile devices come up with so many different combinations for their devices, be they PDAs or handphones etc.

Another implication is that perhaps for each market there is an individual Rogers Diffusion Model. If the data is available, perhaps a 3D Model might be more appropriate since there are so many segments. It might be easier to break up adoption rate into different segments, but since there's such a large amount of overlap among segments and needs among the lifestylers whom businesses are most concerned with, I belive a 3D model would probably be more suitable for illustrating the adoption rates according to segments.