Pilot Study #2 - Focus Groups and Linkage

Again utilizing available resources, Focus groups were conducted by students as part of their B6554 module. Groups surveyed included MBA students, IT Professionals, Managers etc.
This pilot study turned up what seemed to be a totally different set of data, but its potential to contribute to overall research was evident.

Excerpt (From the same paper)

"focus groups were conducted to find out more about mobile device usage. From the data, only 45% of respondents used their mobile devices for functions other than voice and SMS. However, most respondents were receptive to Location Based Services (LBS). Among the different categories of respondents, it was surprisingly the MBA students with the supposedly lowest purchasing power who demanded and were most willing to pay for mobile data services. In fact, there was a negative relationship between purchasing power and willingness to pay for mobile data services."

So, having two sets of data, what was left was to tie them together.
Firstly, mobile data services are not user-friendly.
Secondly, there IS a market for mobile services (provided they can be tailored to users, hence LBS)
Thirdly, a possible negative relationship.
These three led to the next step - Pattern Design (Which will be discussed soon)