Analysis of Information Requirement Log

I have completed the information requirement log and its available at http://oobeblog.blogspot.com/ Sorry for the delay!

Information Requirement Log has been completed!

As above, have entered all the data into excel format. Most of the time taken was because of information requirements and usage. That alone caused me some problems which actually gave me an idea as to what the results might have meant. Will post it soon in the other blog at
http://oobeblog.blogspot.com

Information Requirement Log

Capture my Information Requirements over 48 Hours.
I assume its for 2 days, not inclusive of sleeping time.
If I have assumed wrongly please do not hesitate to correct me

I've done Thursday's and its up at http://oobeblog.blogspot.com/
Friday's will be posted soon once I get over my usual weekend tutorial load.
Plus I've a graded business communication case study presentation on Monday so I'm busier than usual this weekend sorry!

Early Adopters: Sophisticates and Socialites...

17-19 Sept (7 Hours)
Sophisticates
Supposedly adopt MDS to fulfil status needs and are influenced by celebrity users and in mass media

Gives me the impression that they don't really know or care what the product/service can do for them, as long as it looks good enough. Design and packaging might be more important than the product itself. Practicality might only be important to a very small extent. Perhaps they are motivated more by "boasting rights" e.g. "New handphone? oh, this isn't a handphone. Its an all in one communications device which lets me surf WAP and keep connected all the time." Even though they don't really use it for more than calling and SMS.

On this group, there seems to be a twofold influence. Firstly, the Product/Service Design definitely seems to affect their adoption of MDS. Secondly, society's influence might play a part. In this, there seems to be some similarities between Sophisticates and Mobile Pros in that they are both influenced by other groups of users who might belong to any of the market segments

Socialites
Something like social smokers/drinkers, they adopt MDS for connectivity and do not really use it much, hence they are unwilling to pay for it. They use it to keep in touch while on the go, and are influenced by family and friends. There's no point buying a handphone with SMS to keep in touch with family and friends if family and friends to not own a handphone.

Are these people really influenced by design? My opinion is that to this group of people, practicality is more important. Which explains why there are phones like the ****** and the ****** (models have been deleted to avoid offending anyone) which boast a qwerty keyboard and are very easy to use to send email and sms but still look like crap.

For this particular group of people, two things seem to matter most. Firstly that they can use it to connect to other people or their thoughts (web) and also the opinions of their family/friends who may or may not have access to MDS.
Seem more likely to adopt if Family and friends are already using MDS.

Thats all for now... Got to get started on my law tutorial. Have three graded assignments/projects which are all due on Tuesday and I've got a group meeting for accounting later.

It begins

16th Sept 2004
Think I've put in about 20 hours of reading and thinking about this project for the past two weeks.. haven't been recording yet but I've been trying to read through the research papers.. i.e. reading and re-reading and re-reading because its all pretty new stuff to me.
This has been more or less done, otherwise i cannot fully justify the 20 hours, so I'll post some of my analysis which I've started on the article "Understanding Mobile Data Services Adoption: demography, attitudes or needs?" The purple stuff is my own thoughts...

Early Adopter Segments for MDAS seem to be divided into five segments:

Technotoys
Apparently, the Technotoys fulfil a need for hands-on knowledge. They are willing to pay and get their information from technical reports and journals.

According to the "Forces in Play" diagram which Prof. Lee Gilbert gave me, User Behaviour is altered by Product/Service Design and vice-versa. However, do the Technotoys fit into this model? Seems that because they get their information from technical reports and journals, they are aware of changes in core technology. In other words, they DO know what is possible if they apply a little grey matter to it and most of them probably would.
Is this a matter of Core Technology changes USER needs and behaviour directly?
After which the product/service design changes because USERS demand it... i.e. its more of a 1 way than 2 way relationship between product/service design and user behaviour.

Mobile Professionals
According to the article, they rely on industry publications, employer/client decisions and the opportunity to create new value related to work life in making their adoption decisions.

They rely on industry publications. This seems to suggest that they know what is available but not what is possible i.e. they know about the various types of design but not what is possible with the core technology. They are also highly practical in nature, very task oriented and may demand minor modifications to existing designs?

In my opinion, these are probably a larger market than the technotoys.
Also, Product/Service design might not directly alter behaviour of this group.
If employer/client decisions affect their own, whether they adopt MDAS or not seems to depend on their employers/clients who belong to an undefined market segment.

Thats all for now... I have some more stuff but i guess i'll post it after i've made more progress on the two core module projects I have due next week.. I'll also scan some of my scribblings, most of which were made either on the MRT, buses or sitting at some fast food outlet.